/* ============================================================
   INK & IRON — charcoal / black / bold red
   Industrial editorial. The red dot in a sea of gray.
   ============================================================ */

/* ---------- TOKENS ---------- */
:root {
    --ink:          #0B0B0C;   /* deepest black field */
    --charcoal:     #161719;   /* page base */
    --charcoal-2:   #1E2023;   /* panels */
    --charcoal-3:   #292C31;   /* raised surfaces */
    --hairline:     rgba(255, 255, 255, 0.10);
    --hairline-2:   rgba(255, 255, 255, 0.18);

    --red:          #D8271B;
    --red-bright:   #F0402F;
    --red-deep:     #8E1610;

    --bone:         #EFEBE6;
    --bone-dim:     #A6A19B;
    --bone-faint:   #6E6A66;

    --display: 'Archivo', 'Helvetica Neue', Arial, sans-serif;
    --body:    'Spline Sans', 'Helvetica Neue', Arial, sans-serif;
    --mono:    'Martian Mono', ui-monospace, 'SFMono-Regular', monospace;

    --gutter: clamp(20px, 5vw, 64px);
    --rail: 1280px;
    --ease: cubic-bezier(0.16, 0.84, 0.44, 1);
}

/* ---------- RESET ---------- */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

html {
    scroll-behavior: smooth;
    -webkit-text-size-adjust: 100%;
}

body {
    font-family: var(--body);
    font-weight: 350;
    font-size: 1.0625rem;
    line-height: 1.7;
    color: var(--bone-dim);
    background: var(--charcoal);
    overflow-x: hidden;
    position: relative;
}

/* Fixed grain + vignette. Never on a scrolling container. */
body::before {
    content: "";
    position: fixed;
    inset: 0;
    z-index: 9999;
    pointer-events: none;
    opacity: 0.22;
    mix-blend-mode: overlay;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)' opacity='0.5'/%3E%3C/svg%3E");
}

img { display: block; max-width: 100%; height: auto; }

::selection { background: var(--red); color: #fff; }

:focus-visible {
    outline: 2px solid var(--red-bright);
    outline-offset: 3px;
}

/* ---------- LAYOUT ---------- */
.container {
    width: 100%;
    max-width: var(--rail);
    margin: 0 auto;
    padding: 0 var(--gutter);
}

.section {
    position: relative;
    padding: clamp(64px, 9vw, 130px) 0;
    background: var(--charcoal);
}

.section--ink   { background: var(--ink); }
.section--panel { background: var(--charcoal-2); }
.section-alt    { background: var(--charcoal-2); }

/* Hairline rule between stacked sections */
.section + .section { border-top: 1px solid var(--hairline); }

/* ---------- TYPE ---------- */
h1, h2, h3, h4 {
    font-family: var(--display);
    color: var(--bone);
    font-weight: 800;
    line-height: 1.08;
    letter-spacing: -0.02em;
    text-wrap: balance;
}

h1 {
    font-size: clamp(2.5rem, 6.2vw, 4.75rem);
    font-stretch: 112%;
    line-height: 1.04;
    letter-spacing: -0.025em;
    margin-bottom: 1.75rem;
}

h2 {
    font-size: clamp(1.85rem, 3.9vw, 3rem);
    font-stretch: 108%;
    line-height: 1.06;
    margin-bottom: 1.25rem;
}

h3 {
    font-size: 1.2rem;
    font-weight: 700;
    letter-spacing: 0.005em;
    margin-bottom: 0.75rem;
}

p { margin-bottom: 1.15rem; }
p:last-child { margin-bottom: 0; }

strong { color: var(--bone); font-weight: 600; }
em { color: var(--bone); }

a {
    color: var(--red-bright);
    text-decoration: none;
    transition: color 0.25s var(--ease);
}
a:hover { color: var(--bone); }

/* Eyebrow / kicker label */
.eyebrow {
    font-family: var(--mono);
    font-size: 0.66rem;
    font-weight: 600;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 1.25rem;
    display: flex;
    align-items: center;
    gap: 0.9rem;
}
.eyebrow::after {
    content: "";
    flex: 1;
    height: 1px;
    background: linear-gradient(90deg, var(--red), transparent);
    max-width: 180px;
}
.eyebrow--center { justify-content: center; }
.eyebrow--center::after { display: none; }

.lede {
    font-size: clamp(1.06rem, 1.5vw, 1.28rem);
    line-height: 1.65;
    color: var(--bone-dim);
    max-width: 62ch;
}

.accent { color: var(--red-bright); }

.section-head { max-width: 68ch; margin-bottom: clamp(2.5rem, 5vw, 4rem); }

/* ---------- HEADER / NAV ---------- */
.site-header {
    position: sticky;
    top: 0;
    z-index: 500;
    background: rgba(11, 11, 12, 0.86);
    backdrop-filter: blur(14px);
    -webkit-backdrop-filter: blur(14px);
    border-bottom: 1px solid var(--hairline);
}

.site-header .container {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 2rem;
    min-height: 74px;
}

.brand {
    font-family: var(--display);
    font-weight: 900;
    font-stretch: 115%;
    font-size: 1.05rem;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: var(--bone);
    display: inline-flex;
    align-items: center;
    gap: 0.6rem;
    white-space: nowrap;
}
.brand:hover { color: var(--bone); }
.brand .dot {
    width: 10px;
    height: 10px;
    background: var(--red);
    border-radius: 50%;
    flex: none;
    box-shadow: 0 0 0 0 rgba(216, 39, 27, 0.55);
    animation: pulse 3.4s var(--ease) infinite;
}

@keyframes pulse {
    0%, 70%, 100% { box-shadow: 0 0 0 0 rgba(216, 39, 27, 0.5); }
    35%           { box-shadow: 0 0 0 9px rgba(216, 39, 27, 0); }
}

.nav {
    display: flex;
    align-items: center;
    gap: clamp(1rem, 2.2vw, 2rem);
}

.nav a {
    font-family: var(--mono);
    font-size: 0.66rem;
    font-weight: 500;
    letter-spacing: 0.15em;
    text-transform: uppercase;
    color: var(--bone-dim);
    padding: 6px 0;
    position: relative;
    white-space: nowrap;
}
.nav a::after {
    content: "";
    position: absolute;
    left: 0;
    bottom: 0;
    width: 100%;
    height: 2px;
    background: var(--red);
    transform: scaleX(0);
    transform-origin: left;
    transition: transform 0.3s var(--ease);
}
.nav a:hover { color: var(--bone); }
.nav a:hover::after,
.nav a[aria-current="page"]::after { transform: scaleX(1); }
.nav a[aria-current="page"] { color: var(--bone); }

.nav .nav-cta {
    background: var(--red);
    color: #fff;
    padding: 11px 18px;
    letter-spacing: 0.12em;
    font-weight: 700;
    transition: background 0.25s var(--ease), transform 0.25s var(--ease);
}
.nav .nav-cta::after { display: none; }
.nav .nav-cta:hover {
    background: var(--red-bright);
    color: #fff;
    transform: translateY(-2px);
}

/* ---------- BUTTONS ---------- */
.btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 0.7rem;
    font-family: var(--mono);
    font-size: 0.72rem;
    font-weight: 700;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    padding: 19px 30px;
    border: 2px solid transparent;
    cursor: pointer;
    transition: transform 0.28s var(--ease), background 0.28s var(--ease),
                color 0.28s var(--ease), border-color 0.28s var(--ease),
                box-shadow 0.28s var(--ease);
    text-align: center;
}

.btn-solid {
    background: var(--red);
    color: #fff;
    border-color: var(--red);
    box-shadow: 6px 6px 0 var(--red-deep);
}
.btn-solid:hover {
    color: #fff;
    background: var(--red-bright);
    border-color: var(--red-bright);
    transform: translate(-3px, -3px);
    box-shadow: 9px 9px 0 var(--red-deep);
}
.btn-solid:active { transform: translate(2px, 2px); box-shadow: 3px 3px 0 var(--red-deep); }

.btn-ghost {
    background: transparent;
    color: var(--bone);
    border-color: var(--hairline-2);
}
.btn-ghost:hover {
    color: var(--bone);
    border-color: var(--red);
    background: rgba(216, 39, 27, 0.10);
    transform: translateY(-2px);
}

.btn-arrow { transition: transform 0.28s var(--ease); }
.btn:hover .btn-arrow { transform: translateX(4px); }

/* ---------- HERO (HOME) ---------- */
.hero {
    position: relative;
    background: var(--ink);
    padding: clamp(56px, 8vw, 110px) 0 clamp(64px, 9vw, 120px);
    overflow: hidden;
    border-bottom: 1px solid var(--hairline);
}

/* Off-axis red wash + faint grid, layered for depth */
.hero::before {
    content: "";
    position: absolute;
    top: -30%;
    right: -18%;
    width: 900px;
    height: 900px;
    background: radial-gradient(circle, rgba(216, 39, 27, 0.20) 0%, rgba(216, 39, 27, 0.05) 42%, transparent 68%);
    pointer-events: none;
}
.hero::after {
    content: "";
    position: absolute;
    inset: 0;
    pointer-events: none;
    background-image: repeating-linear-gradient(
        -52deg,
        rgba(255, 255, 255, 0.05) 0px,
        rgba(255, 255, 255, 0.05) 1px,
        transparent 1px,
        transparent 10px
    );
    opacity: 0.85;
    mask-image: radial-gradient(ellipse 78% 68% at 34% 44%, #000 8%, transparent 100%);
    -webkit-mask-image: radial-gradient(ellipse 78% 68% at 34% 44%, #000 8%, transparent 100%);
}

.hero .container { position: relative; z-index: 1; }

.hero-grid {
    display: grid;
    grid-template-columns: minmax(0, 1.32fr) minmax(0, 0.88fr);
    gap: clamp(2.5rem, 5vw, 5.5rem);
    align-items: start;
}

.hero h1 { margin-bottom: 1.5rem; }
.hero h1 .line-2 {
    color: var(--red-bright);
    display: block;
}
.hero h1 .line-3 {
    display: block;
    margin-top: 0.34em;
}

.tagline {
    font-size: 1.02rem;
    line-height: 1.75;
    max-width: 58ch;
    margin-bottom: 1.15rem;
}

.hero-mark {
    display: inline-block;
    border-left: 3px solid var(--red);
    padding-left: 1rem;
    color: var(--bone);
    font-weight: 500;
    margin-bottom: 2.25rem;
}

/* ---------- ROUTING RECTANGLES (solid red) ---------- */
.routing-prompt {
    font-family: var(--mono);
    font-size: 0.68rem;
    font-weight: 600;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--bone);
    margin: 0 0 1.15rem;
    display: flex;
    align-items: center;
    gap: 0.85rem;
}
.routing-prompt::before {
    content: "";
    width: 26px;
    height: 2px;
    background: var(--red);
    flex: none;
}

.button-stack {
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.route-card {
    position: relative;
    display: grid;
    grid-template-columns: auto 1fr auto;
    align-items: center;
    gap: 1.15rem;
    background: var(--red);
    color: #fff;
    padding: 22px 26px;
    overflow: hidden;
    isolation: isolate;
    transition: transform 0.3s var(--ease), box-shadow 0.3s var(--ease);
}

/* Black wipe on hover — the iron under the ink */
.route-card::before {
    content: "";
    position: absolute;
    inset: 0;
    background: var(--ink);
    transform: scaleX(0);
    transform-origin: left;
    transition: transform 0.42s var(--ease);
    z-index: -1;
}
.route-card:hover {
    color: #fff;
    transform: translateX(6px);
    box-shadow: -6px 0 0 var(--red);
}
.route-card:hover::before { transform: scaleX(1); }

.route-index {
    font-family: var(--mono);
    font-size: 0.7rem;
    font-weight: 700;
    letter-spacing: 0.1em;
    color: rgba(255, 255, 255, 0.6);
    transition: color 0.3s var(--ease);
}
.route-card:hover .route-index { color: var(--red-bright); }

.route-copy { min-width: 0; }

.route-title {
    display: block;
    font-family: var(--display);
    font-weight: 800;
    font-stretch: 106%;
    font-size: 1.06rem;
    line-height: 1.2;
    letter-spacing: -0.01em;
    color: #fff;
}

.route-sub {
    display: block;
    font-family: var(--body);
    font-size: 0.9rem;
    line-height: 1.45;
    color: rgba(255, 255, 255, 0.82);
    margin-top: 5px;
    text-transform: none;
    letter-spacing: 0;
}

.route-chev {
    font-family: var(--mono);
    font-size: 1.05rem;
    color: #fff;
    transition: transform 0.3s var(--ease);
}
.route-card:hover .route-chev { transform: translateX(5px); }

/* ---------- IDENTITY CARD (headshot + credentials) ---------- */
.hero-right {
    position: relative;
    padding-top: 6px;
}

.idcard { position: relative; max-width: 420px; margin-left: auto; }

.idcard-frame {
    position: relative;
    border: 1px solid var(--hairline-2);
    background: var(--charcoal-2);
    padding: 12px;
}
/* Offset red plate behind the portrait */
.idcard-frame::before {
    content: "";
    position: absolute;
    inset: 16px -16px -16px 16px;
    background: var(--red);
    z-index: -1;
}

.headshot {
    width: 100%;
    display: block;
    filter: grayscale(100%) contrast(1.08) brightness(0.96);
    transition: filter 0.55s var(--ease);
}
.idcard:hover .headshot { filter: grayscale(0%) contrast(1) brightness(1); }

.idplate {
    border: 1px solid var(--hairline-2);
    border-top: none;
    background: var(--ink);
    padding: 22px 22px 20px;
    max-width: 420px;
    margin-left: auto;
}

.idplate .id-name {
    font-family: var(--display);
    font-weight: 900;
    font-stretch: 110%;
    font-size: 1.32rem;
    line-height: 1.1;
    letter-spacing: -0.015em;
    color: var(--bone);
    margin-bottom: 8px;
}

.idplate .id-role {
    font-family: var(--mono);
    font-size: 0.68rem;
    font-weight: 700;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--red-bright);
    margin-bottom: 12px;
}

.idplate .id-disciplines,
.idplate .id-market {
    font-size: 0.88rem;
    line-height: 1.55;
    color: var(--bone-dim);
    margin-bottom: 4px;
}
.idplate .id-market { color: var(--bone-faint); margin-bottom: 16px; }

.id-linkedin {
    display: inline-flex;
    align-items: center;
    gap: 0.5rem;
    font-family: var(--mono);
    font-size: 0.66rem;
    font-weight: 700;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: var(--bone);
    border-bottom: 2px solid var(--red);
    padding-bottom: 4px;
}
.id-linkedin svg { width: 15px; height: 15px; fill: var(--red); transition: fill 0.25s var(--ease); }
.id-linkedin:hover { color: var(--red-bright); }
.id-linkedin:hover svg { fill: var(--red-bright); }

/* ---------- INSIGHTS ---------- */
.insight-grid {
    display: grid;
    grid-template-columns: repeat(6, 1fr);
    gap: 14px;
}

.insight {
    position: relative;
    grid-column: span 2;
    display: flex;
    flex-direction: column;
    background: var(--charcoal-2);
    border: 1px solid var(--hairline);
    padding: 30px 28px 26px;
    transition: background 0.3s var(--ease), border-color 0.3s var(--ease), transform 0.3s var(--ease);
}
.insight::before {
    content: "";
    position: absolute;
    left: 0;
    top: 0;
    bottom: 0;
    width: 3px;
    background: var(--red);
    transform: scaleY(0);
    transform-origin: top;
    transition: transform 0.38s var(--ease);
}
.insight:hover {
    background: var(--charcoal-3);
    border-color: var(--hairline-2);
    transform: translateY(-4px);
}
.insight:hover::before { transform: scaleY(1); }

/* First two run wide — breaks the equal-card grid */
.insight--wide { grid-column: span 3; }

.insight-num {
    font-family: var(--mono);
    font-size: 0.64rem;
    font-weight: 700;
    letter-spacing: 0.18em;
    color: var(--red);
    margin-bottom: 1.4rem;
}

.insight h3 {
    font-size: clamp(1.08rem, 1.6vw, 1.4rem);
    font-weight: 800;
    font-stretch: 104%;
    line-height: 1.16;
    letter-spacing: -0.015em;
    margin-bottom: 0.9rem;
    color: var(--bone);
}
.insight--wide h3 { font-size: clamp(1.2rem, 2vw, 1.62rem); }

.insight-type {
    font-family: var(--mono);
    font-size: 0.6rem;
    font-weight: 600;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--bone-faint);
    margin-bottom: 1.6rem;
}

.insight-link {
    margin-top: auto;
    font-family: var(--mono);
    font-size: 0.65rem;
    font-weight: 700;
    letter-spacing: 0.15em;
    text-transform: uppercase;
    color: var(--bone);
    display: inline-flex;
    align-items: center;
    gap: 0.55rem;
}
.insight-link .btn-arrow { display: inline-block; }
.insight:hover .insight-link { color: var(--red-bright); }
.insight:hover .btn-arrow { transform: translateX(4px); }

/* Whole card clickable */
.insight-stretch::after { content: ""; position: absolute; inset: 0; }

/* ---------- BREADCRUMB ---------- */
.breadcrumb {
    background: var(--ink);
    padding: 0.9rem 0;
    border-bottom: 1px solid var(--hairline);
}
.breadcrumb a {
    font-family: var(--mono);
    font-size: 0.64rem;
    font-weight: 600;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: var(--bone-dim);
}
.breadcrumb a:hover { color: var(--red-bright); }

/* ---------- LANDING HERO ---------- */
.hero-landing {
    position: relative;
    background: var(--ink);
    padding: clamp(60px, 9vw, 120px) 0 clamp(56px, 8vw, 100px);
    border-bottom: 1px solid var(--hairline);
    overflow: hidden;
}
.hero-landing::before {
    content: "";
    position: absolute;
    top: -40%;
    left: -10%;
    width: 780px;
    height: 780px;
    background: radial-gradient(circle, rgba(216, 39, 27, 0.16) 0%, transparent 66%);
    pointer-events: none;
}
.hero-landing .container { position: relative; z-index: 1; }

.hero-landing h1 { max-width: 18ch; margin-bottom: 2rem; }

.hero-subheading {
    font-size: clamp(1.02rem, 1.4vw, 1.18rem);
    line-height: 1.7;
    max-width: 66ch;
    margin-bottom: 1.15rem;
}

.hero-punch {
    font-family: var(--display);
    font-size: clamp(1.3rem, 2.6vw, 2rem);
    font-weight: 800;
    font-stretch: 108%;
    letter-spacing: -0.015em;
    color: var(--red-bright);
    margin-top: 2.25rem;
    line-height: 1.1;
}

/* ---------- CALLOUT / QUOTE ---------- */
.callout {
    position: relative;
    background: var(--charcoal-2);
    border: 1px solid var(--hairline);
    border-left: 4px solid var(--red);
    padding: clamp(1.75rem, 3vw, 2.5rem);
    margin: 2.5rem 0;
    max-width: 78ch;
}
.callout strong { color: var(--red-bright); font-weight: 700; }
.callout em { color: var(--bone); font-size: 1.08rem; }

/* ---------- PROBLEM LIST ---------- */
.problem-list {
    background: var(--ink);
    border: 1px solid var(--hairline);
    padding: clamp(1.5rem, 3vw, 2.25rem);
    margin: 2.25rem 0;
    max-width: 78ch;
}
.problem-list p {
    margin-bottom: 0.85rem;
    padding-left: 1.5rem;
    position: relative;
}
.problem-list p::before {
    content: "";
    position: absolute;
    left: 0;
    top: 0.72em;
    width: 8px;
    height: 8px;
    background: var(--red);
}
.problem-list p:last-child { margin-bottom: 0; }

/* ---------- STAT BOX ---------- */
.stat-box {
    background: var(--red);
    color: #fff;
    padding: clamp(1.85rem, 3.4vw, 2.75rem);
    margin: 2.5rem 0;
    max-width: 78ch;
    box-shadow: 12px 12px 0 var(--red-deep);
}
.stat-box p { color: rgba(255, 255, 255, 0.94); font-size: 1.06rem; line-height: 1.65; }
.stat-box strong { color: #fff; font-weight: 700; }
.stat-box p:first-child {
    font-family: var(--display);
    font-weight: 800;
    font-stretch: 106%;
    font-size: clamp(1.2rem, 2.2vw, 1.65rem);
    line-height: 1.18;
    letter-spacing: -0.015em;
    color: #fff;
}

/* ---------- BENEFIT STACK ---------- */
.benefit-stack {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
    gap: 14px;
    margin: 2.75rem 0 0;
}

.benefit {
    background: var(--charcoal-2);
    border: 1px solid var(--hairline);
    padding: 30px 28px;
    transition: background 0.3s var(--ease), transform 0.3s var(--ease), border-color 0.3s var(--ease);
}
.benefit:hover {
    background: var(--charcoal-3);
    border-color: var(--hairline-2);
    transform: translateY(-4px);
}
.benefit h3 {
    color: var(--bone);
    font-size: 1.08rem;
    margin-bottom: 0.85rem;
    display: flex;
    gap: 0.6rem;
    align-items: baseline;
}
.benefit h3::before {
    content: "";
    width: 10px;
    height: 10px;
    background: var(--red);
    flex: none;
    transform: translateY(-1px);
}
.benefit p { font-size: 0.95rem; line-height: 1.62; }

/* ---------- SOLUTION STACK ---------- */
.solution-stack {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(270px, 1fr));
    gap: clamp(1.75rem, 3.5vw, 3rem);
    margin: 2.5rem 0 0;
}
.solution-item { border-top: 2px solid var(--red); padding-top: 1.35rem; }
.solution-item h3 {
    color: var(--bone);
    font-size: 1.12rem;
    font-stretch: 104%;
    margin-bottom: 0.85rem;
}
.solution-item p { font-size: 0.98rem; line-height: 1.62; }

.intro-text {
    font-family: var(--display);
    font-size: clamp(1.3rem, 2.4vw, 1.85rem);
    font-weight: 800;
    font-stretch: 106%;
    letter-spacing: -0.015em;
    color: var(--red-bright);
    line-height: 1.12;
    margin-bottom: 1.25rem;
}

.solution-bottom {
    margin-top: 2.25rem;
    color: var(--bone);
    font-weight: 500;
    max-width: 70ch;
}

.list-plain { list-style: none; margin-top: 1.75rem; max-width: 72ch; }
.list-plain li {
    position: relative;
    padding-left: 1.6rem;
    margin-bottom: 1rem;
    line-height: 1.62;
}
.list-plain li::before {
    content: "";
    position: absolute;
    left: 0;
    top: 0.72em;
    width: 9px;
    height: 2px;
    background: var(--red);
}

/* ---------- SERVICES: THE CRAFT LEDGER ---------- */
.craft {
    display: grid;
    grid-template-columns: repeat(12, 1fr);
    gap: 0;
    border-top: 1px solid var(--hairline);
}

.craft-row {
    grid-column: span 12;
    display: grid;
    grid-template-columns: 76px minmax(220px, 3fr) minmax(0, 5fr);
    gap: clamp(1rem, 3vw, 2.5rem);
    padding: clamp(1.6rem, 3vw, 2.4rem) 0;
    border-bottom: 1px solid var(--hairline);
    transition: background 0.3s var(--ease);
}
.craft-row:hover { background: rgba(216, 39, 27, 0.05); }

.craft-num {
    font-family: var(--mono);
    font-size: 0.68rem;
    font-weight: 700;
    letter-spacing: 0.12em;
    color: var(--red);
    padding-top: 0.45rem;
}

.craft-row h3 {
    font-size: clamp(1.15rem, 2.1vw, 1.55rem);
    font-weight: 800;
    font-stretch: 108%;
    letter-spacing: -0.015em;
    color: var(--bone);
    margin: 0;
    transition: color 0.3s var(--ease);
}
.craft-row:hover h3 { color: var(--red-bright); }
.craft-row p { font-size: 1rem; line-height: 1.68; margin: 0; }

/* Deliverables — a ruled index, not a tag cloud */
.deliverables {
    list-style: none;
    margin-top: 2.5rem;
    max-width: 960px;
    columns: 2;
    column-gap: clamp(2rem, 5vw, 4.5rem);
}
.deliverables li {
    break-inside: avoid;
    display: flex;
    align-items: baseline;
    gap: 0.9rem;
    padding: 0.8rem 0;
    border-bottom: 1px solid var(--hairline);
    font-size: 1rem;
    line-height: 1.5;
    color: var(--bone-dim);
    transition: color 0.25s var(--ease);
}
.deliverables li::before {
    content: "";
    width: 7px;
    height: 7px;
    background: var(--red);
    flex: none;
    transform: translateY(-2px);
}
.deliverables li:hover { color: var(--bone); }

/* ---------- SUCCESS STORIES ---------- */
.story {
    position: relative;
    background: var(--charcoal-2);
    border: 1px solid var(--hairline);
    padding: clamp(1.9rem, 4vw, 3.25rem);
    margin-bottom: 20px;
}
.story::before {
    content: "";
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 4px;
    background: var(--red);
}
.story .eyebrow { margin-bottom: 1rem; }
.story h3 {
    font-size: clamp(1.35rem, 2.6vw, 2rem);
    font-weight: 800;
    font-stretch: 108%;
    letter-spacing: -0.02em;
    line-height: 1.1;
    margin-bottom: 1.6rem;
    max-width: 26ch;
}
.story p { max-width: 82ch; }

.outcome {
    margin-top: 2rem;
    background: var(--ink);
    border-left: 4px solid var(--red);
    padding: 1.5rem 1.75rem;
}
.outcome .outcome-label {
    font-family: var(--mono);
    font-size: 0.62rem;
    font-weight: 700;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--red);
    margin-bottom: 0.6rem;
}
.outcome p { color: var(--bone); font-weight: 500; margin: 0; }

/* ---------- TESTIMONIALS ---------- */
.quote-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
    gap: 16px;
}

.quote {
    position: relative;
    background: var(--charcoal-2);
    border: 1px solid var(--hairline);
    padding: clamp(1.9rem, 3vw, 2.6rem);
    display: flex;
    flex-direction: column;
    transition: border-color 0.3s var(--ease), transform 0.3s var(--ease);
}
.quote:hover { border-color: var(--red); transform: translateY(-4px); }
.quote::before {
    content: "\201C";
    position: absolute;
    top: 4px;
    right: 22px;
    font-family: var(--display);
    font-size: 6rem;
    font-weight: 900;
    line-height: 1;
    color: var(--red);
    opacity: 0.18;
}
.quote blockquote {
    font-size: 1.02rem;
    line-height: 1.72;
    color: var(--bone);
    margin-bottom: 1.75rem;
    position: relative;
    z-index: 1;
}
.quote figcaption { margin-top: auto; border-top: 1px solid var(--hairline); padding-top: 1.15rem; }
.quote .q-name {
    font-family: var(--display);
    font-weight: 800;
    font-stretch: 106%;
    letter-spacing: 0.01em;
    color: var(--bone);
    font-size: 1rem;
    display: block;
}
.quote .q-title {
    font-family: var(--mono);
    font-size: 0.63rem;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--bone-faint);
    display: block;
    margin-top: 6px;
    line-height: 1.5;
}

/* ---------- TERMS / HOW WE WORK ---------- */
.terms-grid {
    display: grid;
    grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
    gap: clamp(2rem, 5vw, 4.5rem);
    align-items: start;
}

.price-plate {
    background: var(--red);
    color: #fff;
    padding: clamp(1.9rem, 3.4vw, 2.75rem);
    box-shadow: 14px 14px 0 var(--red-deep);
    position: sticky;
    top: 104px;
}
.price-plate .price-label {
    font-family: var(--mono);
    font-size: 0.62rem;
    font-weight: 700;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: rgba(255, 255, 255, 0.78);
    margin-bottom: 0.9rem;
}
.price-plate .price-figure {
    font-family: var(--display);
    font-size: clamp(2.6rem, 5.5vw, 3.9rem);
    font-weight: 900;
    font-stretch: 112%;
    line-height: 0.95;
    letter-spacing: -0.03em;
    color: #fff;
    margin-bottom: 0.35rem;
}
.price-plate .price-unit {
    font-family: var(--mono);
    font-size: 0.72rem;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: rgba(255, 255, 255, 0.85);
    margin-bottom: 1.5rem;
}
.price-plate p { color: rgba(255, 255, 255, 0.94); font-size: 0.98rem; }

.steps { list-style: none; counter-reset: step; }
.steps li {
    counter-increment: step;
    position: relative;
    padding-left: 3.6rem;
    padding-bottom: 2rem;
    border-left: 1px solid var(--hairline);
    margin-left: 14px;
}
.steps li:last-child { border-left-color: transparent; padding-bottom: 0; }
.steps li::before {
    content: "0" counter(step);
    position: absolute;
    left: -14px;
    top: -2px;
    width: 28px;
    height: 28px;
    background: var(--red);
    color: #fff;
    font-family: var(--mono);
    font-size: 0.6rem;
    font-weight: 700;
    display: grid;
    place-items: center;
}
.steps li h3 { margin-bottom: 0.5rem; font-size: 1.05rem; }
.steps li p { font-size: 0.98rem; }

/* ---------- CTA ---------- */
.cta-section {
    position: relative;
    background: var(--ink);
    padding: clamp(70px, 10vw, 140px) 0;
    overflow: hidden;
    border-top: 1px solid var(--hairline);
}
.cta-section::before {
    content: "";
    position: absolute;
    bottom: -55%;
    left: 50%;
    transform: translateX(-50%);
    width: 1100px;
    height: 1100px;
    background: radial-gradient(circle, rgba(216, 39, 27, 0.18) 0%, transparent 62%);
    pointer-events: none;
}
.cta-section .container { position: relative; z-index: 1; }
.cta-section h2 { max-width: 20ch; }
.cta-section > .container > p { max-width: 68ch; font-size: 1.08rem; }

.cta-actions {
    display: flex;
    flex-wrap: wrap;
    gap: 14px;
    align-items: center;
    margin-top: 2.5rem;
}

.cta-note {
    font-family: var(--mono);
    font-size: 0.63rem;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--bone-faint);
    margin-top: 1.5rem;
}

/* ---------- FOOTER ---------- */
.footer {
    background: var(--ink);
    border-top: 3px solid var(--red);
    padding: clamp(2.5rem, 5vw, 4rem) 0 2.5rem;
}
.footer-grid {
    display: flex;
    flex-wrap: wrap;
    gap: 2rem;
    justify-content: space-between;
    align-items: flex-start;
    margin-bottom: 2.5rem;
}
.footer-nav {
    display: flex;
    flex-wrap: wrap;
    gap: 1.25rem 1.75rem;
}
.footer-nav a {
    font-family: var(--mono);
    font-size: 0.64rem;
    font-weight: 500;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--bone-dim);
}
.footer-nav a:hover { color: var(--red-bright); }
.footer-base {
    border-top: 1px solid var(--hairline);
    padding-top: 1.75rem;
    display: flex;
    flex-wrap: wrap;
    gap: 0.5rem 2rem;
    justify-content: space-between;
}
.footer-base p {
    font-family: var(--mono);
    font-size: 0.62rem;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--bone-faint);
    margin: 0;
}

/* ---------- ENTRANCE / REVEAL ---------- */
@keyframes rise {
    from { opacity: 0; transform: translateY(22px); }
    to   { opacity: 1; transform: none; }
}

.stagger > * {
    opacity: 0;
    animation: rise 0.8s var(--ease) forwards;
}
.stagger > *:nth-child(1) { animation-delay: 0.05s; }
.stagger > *:nth-child(2) { animation-delay: 0.15s; }
.stagger > *:nth-child(3) { animation-delay: 0.25s; }
.stagger > *:nth-child(4) { animation-delay: 0.35s; }
.stagger > *:nth-child(5) { animation-delay: 0.45s; }
.stagger > *:nth-child(6) { animation-delay: 0.55s; }

/* JS adds .js-reveal to <html>; without JS everything stays visible */
.js-reveal [data-reveal] {
    opacity: 0;
    transform: translateY(26px);
    transition: opacity 0.75s var(--ease), transform 0.75s var(--ease);
}
.js-reveal [data-reveal].is-visible { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
    html { scroll-behavior: auto; }
    *, *::before, *::after {
        animation-duration: 0.01ms !important;
        animation-iteration-count: 1 !important;
        transition-duration: 0.01ms !important;
    }
    .stagger > * { opacity: 1; }
    .js-reveal [data-reveal] { opacity: 1; transform: none; }
}

/* ---------- RESPONSIVE ---------- */
@media (max-width: 1080px) {
    .hero-grid { grid-template-columns: 1fr; }
    .hero-right { max-width: 460px; }
    .idcard, .idplate { margin-left: 0; }
    .insight, .insight--wide { grid-column: span 3; }
    .terms-grid { grid-template-columns: 1fr; }
    .price-plate { position: static; }
}

@media (max-width: 860px) {
    .site-header .container { min-height: 64px; flex-wrap: wrap; padding-top: 12px; padding-bottom: 12px; }
    .nav { width: 100%; gap: 1rem 1.4rem; flex-wrap: wrap; }
    .nav .nav-cta { padding: 10px 14px; }
    .insight, .insight--wide { grid-column: span 6; }
    .craft-row { grid-template-columns: 52px 1fr; }
    .craft-row p { grid-column: 2; }
    .story h3 { max-width: none; }
}

@media (max-width: 640px) {
    .deliverables { columns: 1; }
}

@media (max-width: 560px) {
    body { font-size: 1rem; }
    .route-card { grid-template-columns: auto 1fr; padding: 18px 18px; gap: 0.9rem; }
    .route-chev { display: none; }
    .idcard-frame::before { inset: 12px -12px -12px 12px; }
    .stat-box { box-shadow: 8px 8px 0 var(--red-deep); }
    .price-plate { box-shadow: 8px 8px 0 var(--red-deep); }
    .btn { width: 100%; padding: 17px 20px; font-size: 0.68rem; }
    .cta-actions .btn { width: 100%; }
    .steps li { padding-left: 2.6rem; }
}