Services for New Homebuilders
To dominate your market, you need to be Top Of Mind.
I’ve lived the world of new homebuilding — from in-fills to masterplanned communities across the country. I started my real estate career as an account executive and PR Director for boutique marketing agencies that specialized in new homebuilding before becoming a marketing director for two homebuilders with new home communities all over the country. I've also had the pleasure and honor of serving on the Board of the BIA Los Angeles/Ventura Sales And Marketing Council.
I know what it takes to market homes that sell and brands that stick.
My approach combines deep industry experience with storytelling that turns blueprints into narratives homebuyers actually care about.
Whether you’re launching your first community or scaling multiple developments, I make sure your messaging cuts through the noise and builds lasting trust. With Ink and Iron, your marketing doesn’t just get noticed — it moves people to act.
Services for New Homebuilders
Brand Messaging & Positioning
I help builders and communities find their voice. From defining buyer personas to crafting messaging frameworks, I make sure your brand story resonates — and sells.
Website & Landing Page Copy
Blueprints and floor plans don’t sell themselves. I turn your website and landing pages into persuasive, SEO-friendly content that highlights lifestyle, amenities, and unique selling points.
Sales & Marketing Collateral
From brochures and flyers to email campaigns and direct mail, I create materials that your sales team can actually use — without ever having to beg for content from your marketing team.
Digital & Social Media Content
I translate construction updates, renderings, and community news into social and digital content that builds engagement, nurtures leads, and keeps your audience excited.
Launch Campaigns & Community Openings
Grand openings, VIP events, and pre-sales campaigns — I craft the messaging that turns curiosity into foot traffic, and foot traffic into buyers.
Sales Team Enablement
Scripts, email templates, and ghostwritten leadership content — I make sure your team can consistently tell the story of your community with confidence.
