Main Niches

Real Estate Development

Property Management

Real Estate Appraisal and Valuation

Commercial Real Estate Sectors: Office, retail, industrial, multifamily housing, and hospitality property management and investment

Real Estate Investment Trusts (REITs) and Asset Management

Real Estate Legal and Title Services (attorneys, escrow agents, and title companies)

Real Estate Operations ( analysts, underwriters, processors)

Ancillary Services (Surveyors, inspectors, architects, urban planners, construction contractors, insurance agents, and property maintenance providers.)

For Proptech Leaders

Turn your vision into a voice that attracts investors, customers, and talent. I help Proptech founders build authority through strategic storytelling and personal branding.

For Real Estate Leaders

Stop blending in with every other agent on Instagram. I craft bold, authentic personal brands that make you the go-to expert in your market.

Your communities deserve more than templated marketing. I find the essence that makes homebuyers say "This is it. We've found our home." and turn them into stories that sell homes and build trust.

New Homebuilders

Frequently Asked Questions

About the Process

1. What exactly does a ghostwriter do?
I take your ideas, experience, and expertise — and turn them into powerful words that sound like you on your best day. You get the credit. I do the heavy lifting.

2. How do you capture my voice so it sounds like me?
We start with a deep-dive conversation where I listen for your tone, phrasing, and thought patterns. Then I write samples, tweak based on feedback, and fine-tune until it feels 100% you — just more polished.

3. What’s the difference between copywriting, content writing, and ghostwriting?
Copywriting sells, content writing informs, and ghostwriting does both — in your voice. Think of me as your strategist, storyteller, and translator all in one.

4. What does your writing process look like from start to finish?
It starts with a strategy call, followed by research and voice development. Then I draft, refine, and deliver. You approve every step, and nothing goes live until you love it.

5. How much input will I need to give — and how involved will I be?
You choose your level of involvement. Some clients want to brainstorm every post; others just want content to magically appear in their inbox. I work with both.

6. Can you work with my existing marketing team or agency?
Absolutely. I play well with others — especially if they understand the value of good storytelling.

7. How do revisions work?
Most projects include two rounds of revisions. The goal isn’t perfection; it’s alignment — making sure your brand’s voice hits exactly right.

About Deliverables

8. What kinds of content do you create?
Everything from LinkedIn posts and newsletters to website copy, blog articles, video scripts, and lead magnets. If it requires words that work, it’s in my wheelhouse.

9. Do you help with strategy too, or just the writing?
Both. I don’t just write — I position, plan, and execute. I’ll help you figure out what to say, when to say it, and why it matters.

10. Can you help me create a content calendar or posting plan?
Yes. I create strategic content calendars so you can stay consistent without feeling like you live on LinkedIn.

11. Do you also handle visuals, design, or publishing?
I can coordinate with your designer or VA, and given that I used to recruit creative talent, I have an extensive list of graphic/web designers I can recommend, but my focus is the words — the part that makes people actually care about your brand.

About Confidentiality & Ownership

12. Will people know you wrote my content?
Only if you tell them. I’m your behind-the-scenes storyteller — your secret weapon, not your signature.

13. Who owns the content once it’s written?
You do. 100%. Once it’s paid for, it’s yours to use however you like.

14. Do you sign NDAs or confidentiality agreements?
Of course. Many of my clients require them, and I’m happy to sign one before we begin.

About Pricing & Timelines

15. How much does ghostwriting cost?
It depends on the scope — from single projects to full ghostwritten content packages. Most clients invest between $5,000–$10,000 per month for consistent, high-impact content.

To give you an idea of what the going rates are for senior-level strategic ghostwriters in highly specialized fields and industries, click HERE.

16. How long does a typical project take?
Single projects usually take 2–3 weeks. Ongoing ghostwriting begins producing publish-ready content within the first 30 days.

17. Do you offer retainers or ongoing packages?
Yes. Most clients prefer monthly retainers for consistent visibility and voice across platforms.

18. What’s the payment structure — do you require a deposit?
Yes — projects begin with a signed agreement and a 50% deposit. For retainers, auto-payment is due monthly at the start of the billing cycle.

19. How do the Monthly Retainers work?

All monthly retainers require a minimum 3-month commitment. Why? Because results take time, and building a strong brand presence isn’t instant — it’s strategy plus consistency.

Payment secures my time, expertise, and priority for your content, and is non-refundable. After the initial 3 months, either party may end the retainer with 30 days’ written notice. Work completed through the notice period will be billed in full.

Depending on the package you choose, each month includes a specific number of posts, articles, scripts, or revisions, with any additional work quoted separately. This way, you know exactly what you’re getting — and I know exactly what I’m delivering.

Think of it as a partnership: you bring the vision, I bring the words — and together, we make your brand impossible to ignore.

About Results

20. How do you measure success from your ghostwriting work?
Engagement, inbound opportunities, and influence. If your content starts conversations, attracts leads, and opens doors — we’re winning.

21. Will your writing really help me attract clients and investors?
A: I can’t guarantee exact results — there are too many factors outside my control, like timing, market conditions, your network, your personal follow-up, or the sometimes unpredictable nature of your audience. That said, I can guarantee that your messaging will be clear, strategic, and compelling. My work positions you to be noticed, builds credibility, and ensures your brand communicates value consistently. Essentially, I make sure you’re ready for opportunities when they arrive.

22. Do you have samples or case studies of your work?
Yes — I share samples privately since most of my work is ghostwritten. Just ask, and I’ll send a few examples relevant to your industry.

About Fit

23. Who do you typically work with?
Proptech founders, real estate professionals, and new homebuilders who want to sound as sharp and credible online as they are in real life.

24. What industries or niches do you specialize in?
Real estate, mortgage, proptech, and personal branding for industry leaders who move markets — not just listings.

25. How do I know if ghostwriting is right for me?
If you have the ideas but not the time (or patience) to turn them into compelling content — ghostwriting is your shortcut to staying visible without burning out.

26. What happens if I’m not sure what I want to say yet?
Perfect. That’s my specialty. I’ll help you uncover your brand voice, clarify your message, and map out your content direction before we ever write a word.

About "putting yourself out there"

27. I'm too busy to put myself out there.

That's exactly why I handle it for you. My ghostwriting service means you get thought leadership content and strategic positioning without spending hours writing posts or articles.

28. My work should speak for itself.

In theory, yes. In reality, your ideal clients and investors are choosing people they know and trust. In markets where success hinges on perception and relationships, strategic personal branding isn't optional—it's essential.

Ready to Be the Red Dot in a Sea of Gray?

Let's get on a 20-minute call so I can learn more about your current challenges. You'll get an honest assessment of your current brand positioning, specific gaps that are costing you opportunities and immediate actionable recommendations to increase your visibility.