Fractional Head of Content & Storytelling Monthly Retainer for Early-Stage Startups
Investment
Starts at $3,000 per month*
(depending on scope of work)
6-month minimum engagement
*If you’ve completed a 90-minute strategy session, your investment in that session can be applied toward this retainer.
This retainer is for startup founders and real estate professionals who need more than content—they need narrative leadership.
Why a 6-Month Minimum
Story, visibility, and authority don’t work on a one-month timeline. A six-month commitment allows us to establish your narrative, build consistency, and let your voice compound in the market. The early months focus on clarity, positioning, and foundation; the later months are where momentum, recognition, and trust begin to take hold. This structure protects the work—and your brand—by ensuring we’re building something durable, not chasing short-term spikes.
Unlike the 90-minute strategy session, this engagement is done-for-you execution plus strategic ownership. I function as your Fractional Head of Content and Storyteller, responsible for shaping, protecting, and advancing your personal brand over time.
You’re not hiring a ghostwriter to “write posts.”
You’re bringing on a senior partner to own how your story shows up in the market.
Who This Is For
This engagement is for you if:
You see personal brand as a leadership asset, not a marketing task
You want your thinking, experience, and values translated into clear narrative
You don’t want to manage content, writers, or strategy yourself
You want someone who understands why something should be said—not just how to say it
You value consistency, discretion, and long-term thinking
This is especially well-suited for:
Startup founders navigating growth, hiring, or fundraising
Real estate professionals whose reputation drives trust and deal flow
What We’ll Work On
This is an ongoing leadership-level engagement where I own content strategy, narrative direction, and execution—with you providing insight, context, and feedback.
Narrative & Positioning Leadership
Defining and refining your point of view and market stance
Establishing a clear messaging spine that guides all content
Ensuring your story evolves as your business and role evolve
Founder Visibility (Strategically Executed)
Treating your LinkedIn presence as a primary narrative channel
Translating your thinking into consistent, credible visibility
Maintaining signal without requiring constant founder involvement
Long-Form Anchor Content
One long-form piece per month (1,000–1,500 words)
Founder thought leadership that establishes depth and authority
Serves as the narrative anchor for all other content
Short-Form Content & Distribution
2–3 short-form posts per week, written in your voice
Derived from long-form themes to ensure clarity and cohesion
Designed to reinforce trust, credibility, and discoverability
Content Flywheel & Editorial Oversight
Strategic content calendar aligned to business priorities
Editorial judgment around timing, emphasis, and restraint
Flexible structure that adapts to launches, hiring, or market shifts
What You’ll Walk Away With (Over Time)
A clear, recognizable founder voice in the market
Consistent visibility without managing content day-to-day
Stronger trust with clients, partners, investors, or talent
A narrative that reduces the need to repeatedly explain your vision
A personal brand that compounds quietly and effectively
This is not content production—it’s narrative stewardship.
How It Works
Confirm mutual alignment
Complete narrative intake and onboarding
Establish voice, messaging, and priorities
I lead content strategy and execution as your Fractional Head of Content
We review, refine, and evolve as your business grows
Your role is strategic input and decision-making—not execution.
Who This Is NOT For
This engagement is not a fit if you:
Want a high-volume content factory
Are only looking for a writer, not a strategic partner
Prefer to manage messaging and content direction yourself
Want viral growth without narrative discipline
Measure success only by short-term engagement metrics
This is leadership-level content support, not outsourced posting.
Is This Right for You?
This retainer is best for people who:
Want their story told with intention and care
Understand that narrative is part of leadership
Are building something worth sustained attention
If you want a senior partner owning how your story shows up in the world, this is the engagement designed for that.
